I’m Jake Berry, a marketing and communications professional, creative problem solver, and someone who has always believed the best ideas usually come from being willing to try something different.
For more than 18 years, I’ve worked in marketing, communications, branding, public relations, digital advertising, video production, and content creation. Along the way, I’ve had the opportunity to lead marketing and communications teams, build brands, create award-winning video content, develop digital campaigns, and help organizations figure out how to tell their story in a way people actually want to hear.
But BerryGenius isn’t really about a job title.
It’s about everything I’ve learned, created, experimented with, and picked up along the way.
I love technology and finding new ways to use it creatively. Whether I’m behind a camera, designing something in Photoshop, building a website, developing a marketing campaign, experimenting with AI, or figuring out a completely new piece of technology, I’m usually happiest when I’m creating something.
My life experiences have shaped my work, too. I’ve lived in different parts of the country and spent some of my formative years in Argentina. Those experiences gave me a broader perspective on people, culture, communication, and storytelling — and they still influence the way I approach creative work today.
I created BerryGenius as a place to bring all of those things together: marketing, creativity, technology, photography, video, AI, and the occasional idea that doesn’t fit neatly into a category.
I don’t claim to know everything. I just really enjoy figuring things out.
And when I learn something useful, I like sharing it.
Welcome to BerryGenius.